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What is the bullwhip effect? How can Vendor Managed Inventory help mitigate the bullwhip effect?

What is the bullwhip effect? How can Vendor Managed Inventory help mitigate the bullwhip effect?

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Bullwhip effect is the occurrence of variance of the orders that is sent to the manufacturer and supplier to that sent to the customers. This large variance is identified in supply chain.

There are many factors that contribute to this effect. They are:-

  • Supply chain not organized properly
  • Lack of communication
  • Customer returning the products often due to free return policy.
  • Discounts and promotions may increase the demand for short period of time.
  • Relying more on past demand information.

Bullwhip effect impacts the financial performance of an organization. It may result in inefficient production or excess production in order to fulfill the demand. The situation of stock-out leads to poor customer service and lost sales. There is also a low utilization of distribution channel. It also damage the reputation of the organization. The cost incurred by the organization due to bullwhip effect include contractual penalties for coping up with the consequences of failed fulfillment. In order to meet the demand variability, the organization is required to hire or dismiss employees that adds training cost, hiring cost and lay-offs cost.

Vendor-managed inventory (VMI) use communication link which is nothing but EDI (electronic data interchange) or the internet. This helps in providing sales and inventory data to the supplier. these data are used to plan inventory and to place orders.

VMI can help mitigate bullwhip effect in following ways:-

  • It improves inventory accuracy.
  • It provides forecasting.
  • It provides quality service.
  • It helps in minimizing the data entry errors and improve speed of processing.
  • This helps in providing better service to the customers.
  • It helps in building strong relationship between manufacturer and the distributor.
  • It helps in decreasing the cost of planning and ordering the inventory.
  • It helps in incorporating promotions into inventory plan.
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