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"It has never been easier to launch a new brand" This article headline is about how...

"It has never been easier to launch a new brand"

This article headline is about how consumer product brands have been able to launch more easily (and successfully) due to lower costs of manufacturing and an improved ability to target potential customer's through social media. If all of this is true, which of the following forces likely has experienced the strongest change in overall power?

  • Supplier Power
  • Substitutes
  • Buyer Power
  • Barriers to Entry
business   Operations-Management   
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Answer #1

Barriers to entry

Previously, the barriers to entry was very high in an industry although with time, the barriers tend to reduce and it will help the industry grow and develop as a whole. The individual power and impact of such an element needs to change which will help the cause to a great extent.

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