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what differences did the ford motor company make in marketing the edsel and later the mustang?...

what differences did the ford motor company make in marketing the edsel and later the mustang? what had ford learn??
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Answer #1

Two major lessons that failure of Edsel and Mustang taught Ford:

- Ford focused more on the competition than its own product(s)

- Lack of Value Innovation: features that customers didn't appreciate or that were much ahead of their time were put in the products

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