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Class-Chapter 5 introduces us to the value of Research. This is the first of four chapters...

Class-Chapter 5 introduces us to the value of Research. This is the first of four chapters that highlight the basic process of public relations activity and is a general introduction to the Research.Our learning objectives for this week's discussion and chapter reading: Understand the importance of research in public relations planning; Conduct online and database research; Organize a focus group; Design a scientific survey; Write a survey questionnaire; Determine the best method of reaching respondents; and Conduct basic Web and social media analytics;

According to what you have learned from Chapter 5: Research, please discuss some of the pros and cons of: mail questionnaires, telephone surveys, personal interviews; piggyback surveys, and web surveys with one another.

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