Question

Nike has a strategic business unit (SBU) of equipment. what are common set of products for this SBU? what is the gross quarterly profit of Nike equipment? Who are the target market? please include references.

Answer 1

answer-

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.

Nike operates in different SBU unites like clothing, Equipment, shoes etc.

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, cleats, baselayers, etc. for a wide range of sports, including track and field, baseball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike recently teamed up with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network.

In 2004, Nike launched the SPARQ Training Program/Division. Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight. The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole, an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit.

So, in short, Nike SBU has variety of gym equipment, shoes, basket balls, tennis etc. The target market for this SBU is based on Demographic factor which includes- gender both men and women, Age like Children and young students. NIKE gross profit for the quarter ending February 28, 2019 was $4.339B, a 10.18% increase year-over-year.

references-

"Nike Soccer – World-class soccer cleats. World-class pros". Nike.com. Retrieved October 3, 2013.

"Nike launches cricket shoe Air Zoom Yorker". The Hindu Business Line. September 2, 2006. Archived from the original on August 11, 2011. Retrieved June 2, 2008.

T. Scott Saponas; Jonathan Lester; Carl Hartung; Tadayoshi Kohno. "Devices That Tell On You: The Nike+iPod Sport Kit" (PDF). Archived from the original (PDF) on September 7, 2012.

Tom Espiner (December 13, 2006). "Nike+iPod raises RFID privacy concerns". CNet.

"SPARQ - Nike Performance Summitt". SPECTRUM, Inc. 2013-06-04. Retrieved 2017-04-13.

New Air Zoom Vomero

https://www.macrotrends.net/stocks/charts/NKE/nike/gross-profit