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-----True or False. Explain---- The College Athletic Department would like to increase the total revenue it...

-----True or False. Explain---- The College Athletic Department would like to increase the total revenue it generates from women's basketball games. At the current price per ticket the elasticity of demand for women's basketball games is |-1.3|. The College Athletic Department should increase the price of tickets to increase total revenue.

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Answer #1

False

Since demand is elastic ,an increase in price leads to a higher fall in quantity demanded and hence total revenue falls.

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