A consumer product review group is evaluating various brands of dishwashers. One characteristic of interest is the length of the run-cycles. The review group has narrowed their top pick down to two brands, Brand A and Brand B. Each dishwasher has multiple settings (normal, sanitize, deep clean, etc.), each of which have different length run cycles (measured in minutes)
Brand A | Brand B | |
Sample Size | 11 | 9 |
Sample Mean | 90 | 75 |
Sample Std Dev | 6 | 10 |
Perform an appropriate test to determine if there is a difference in the average run-cycle for these two brands. Use the P-value approach and a significance level of 10%.
Please state the null hypothesis and the p-value
A consumer product review group is evaluating various brands of dishwashers. One characteristic of interest is...
A consumer products testing group is evaluating two competing brands of tires, Brand 1 and Brand 2. Tread wear can vary considerably depending on the type of car, and the group is trying to eliminate this effect by installing the two brands on the same random sample of 8 cars. In particular, each car has one tire of each brand on its front wheels, with half of the cars chosen at random to have Brand 1 on the left front...
A consumer products testing group is evaluating two competing brands of tires, Brand 1 and Brand 2. Tread wear can vary considerably depending on the type of car, and the group is trying to eliminate this effect by installing the two brands on the same random sample of 12 cars. In particular, each car has one tire of each brand on its front wheels, with half of the cars chosen at random to have Brand 1 on the left front...
Problem 6 An independent consumer group tested radial tires from two major brands (1, 2) to determine whether there were any differences in the expected tread life. The data (in thousands of miles) are provided in Homework 9.xlsx. Is mean performance different for the two brands? First test the variances of the tread lives of the two brands to determine which assumption about equality of variances to use. Use 90% confidence and the critical value approach. Based on the result...
3. One of the most controversial issues in the field of Marketing is the long-run impact that advertising has on brand awareness. That is, while a short-term impact is commonly observed lie, increased awareness of the advertised brand within a one-two week time frame of the ad appearing the longer-term impact is less well understood. To this end, the Marketing Research Firm (MRF) conducted a study to assess the longer-term impact of advertising on his newly launched brand of detergent,...
?The traditional retail store audit is one of the most widely
used marketing research tools among consumer
package goods companies. It involves periodic audits of a sample of
retail audits to monitor inventory and
purchases of a particular product. A study was conducted to compare
market share data yielded by retail
store audits with two alternative, less costly auditing procedures
– weekend selldown audits and store
purchases audits. The market shares of six major brands of beer
distributed in eastern...
Case study Company Case Campbell Soup Company: Watching What You Eat You might think that a well-known, veteran consumer products company like the Campbell Soup Company has it made. After all, when people think of soup, they think of Campbell’s. In the $5 billion U.S. soup market, Campbell dominates with a 44 percent share. Selling products under such an iconic brand name should be a snap. But if you ask Denise Morrison, CEO of Campbell, she’ll tell you a different...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...
Kyle Ritter, Manager of the Strategic Sourcing Group (SSG) at Velocity Oil & Gas Company, sat at his desk and ran through his briefing points for his meeting later in the day. Kyle was the manager of the first-ever SSG at Velocity. A year ago, he had left a promising career as a purchasing manager with a consumer-packaged goods firm back in the mid-west for a complete change of scenery, geography (Denver), and profession (oil and gas exploration and production,...