Question

iam require to choose a marketing plan for tesla which wants to entry saudi arabia

1- prief background of the firm's global operation

2-what are the major sources of risk facing the company?

3 formulate a pricing strategy for pricing positioning and promotion

suggest new ways to help the firm improving long trem profitability in the new market

Answer 1

Answer:

Tesla’s entry in Saudi Arabia: Tesla is an automotive manufacturer in car segment. Tesla is emerging in electric car manufacturer in the global world market. Tesla is planning to enter in Saudi Arabia for their electric car products and other products related to renewable energy.

Answer 1.

Tesla Firm’s global operation: Tesla is an automotive business that mainly engaged in electric car manufacturing and supply to the global market. Currently the automotive market is shifting towards the electric mode and Tesla is a firm that is specialized in electric car segment. Hence the upcoming market is of electric car market and has a huge opportunity in the global market. Tesla is planning to expand its global operations like entry in China, India, Saudi Arabia, Australia, Africa etc. Tesla is preparing for speedy expansion and ramp up in global market in electric car segment.

Answer 2:

The major sources of risk facing company are as below

• High risk in investment for the electric car segment in the global operations.
• High risk in capturing the automotive market by electric car segment.
• High risk in organizing charging setups in global operations for electric car segments.
• High segment in after sale & service and field issues in managing the electric car segment in global market.

Answer3:

The pricing strategy for pricing positioning and promotion will be such that the pricing is suitable for the Saudi Arabia citizen’s paying capability so that Tesla can achieve higher growth in the nation and maintain the profitability. Promotion will be organized such that the Tesla can create adequate awareness among the citizen and influence them towards the electric car segment. Positioning will be planned such that people get adequate reach and can spread in most of the target parts of the Saudi Arabia’s region.

New ways to help the firm improving long term profitability in the new market will be such that the firm to explore the 4Ps marketing strategy i.e. Product, Price, Place and Promotion along with managing the effective expenses and investments so that firm achieves higher revenue and profits for the business.