Question

25. A mother of two toddlers would most likely use an internal search process exclusively when...

25. A mother of two toddlers would most likely use an internal search process exclusively when purchasing:

  1. gift for a best friend.
  2. DVD player.
  3. disposable diapers.
  4. new perfume.
  5. weekend getaway.
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Answer #1

An internal search is defined as the one that an individual does before buying a product by going through his memories or assessing his personal experiences. In the given case, a mother of two toddlers most likely to use internal search when she would be purchasing disposable diapers for her toddlers as she had previous personal experience with the same product. Therefore, the correct option is (C). All other options are not most relevant to personal experience.

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