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Which strategic decisions does a firm need to take to implement an optimal channel system? a)...

Which strategic decisions does a firm need to take to implement an optimal channel system?

a) Number of offered channels, types of offered channels, and intensity of channel usage

b) Number of customers, combination of offered channels, and intensity of offered channels

c) Number of customers, types of customers, and diversity of offered channels

d) Number of customers, types of offered products, and diversity of offered channels
business   Operations-Management   
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Answer #1

Answer: Option A

Explanation: In order to create an optimal channel system, the strategic decisions which a firm should make must include the number of channels which the firm would offer, the categories of channels offered and the intensity of broadcasting of these channels. This will make sure that there sufficient supply of the services to the available customers which are not controllable (in number) by the firm.

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