QUESTION 2
An inbound marketing platform allows for
Non digital content management |
||
Digital content management |
||
Data management |
||
Both A & B |
10 points
QUESTION 3
The purchase funnel describes the consumer journey towards
Awareness |
||
Consideration |
||
Preference |
||
Purchase* |
10 points
QUESTION 4
Data management platforms allow companies to
measure campaign performance across the segments and channels and increase conversions. |
||
collect, store, and sort digital information |
||
categorize customer data to better understand audience |
||
all of the above |
10 points
QUESTION 5
Second Party data is
data collected by one's own organization |
||
data owned by another organization and shared with one's own organization* |
||
data owned and generated by one's own organization to share with other organizations |
||
data purchased from another organization |
10 points
QUESTION 6
Data management platforms allow people to utilize which type of data to target a specific audience on ad networks?
first party |
||
second party |
||
third party |
||
all of the above |
10 points
QUESTION 7
The marketing platform used to measure, predict and optimize for traditional and digital media is a
Inbound Marketing Platform |
||
Data Management Platform |
||
Comprehensive marketing measurement and optimization platform |
||
none of the above |
10 points
QUESTION 8
Comprehensive marketing measurement and optimization platforms provide a
More complete picture of influences and consumers |
||
More marketing-specific perspective |
||
More simplistic way of viewing media |
||
Both A & B |
10 points
QUESTION 9
The combination of media that companies use to reach consumers and meet their needs successfully is an example of a
Purchase strategy |
||
Marketing flowchart |
||
Marketing mix |
||
none of the above |
10 points
QUESTION 10
The problem with marketing mix modeling is
The idea that companies should meet consumers in different ways |
||
It only looks at relationships with existing media |
||
It focuses on only digital media |
||
The model is complex |
10 points
QUESTION 11
A potential problem with some attribution models is
The assumption that all credit goes to the last exposure |
||
The model is hard to visualize and thus hard to interpret |
||
Each attribution can affect people in different way |
||
It searches for a conversion event |
10 points
QUESTION 12
Marketing Evolution is an example of a marketing measurement and optimization platform that
Synthesizes data from first, second, third, fourth party data and primary data for a complete picture |
||
Creates impact based planning based on predictive analysis |
||
Utilizes people-centric modeling and focuses on return on investment |
||
All of the above* |
10 points
QUESTION 13
Impact-based planning
Is based on solely foresight analysis |
||
Does not allow for adjustments within the software |
||
Optimizes media for planned and optimized scenarios |
||
Optimizes exposure |
Answer 2 : Digital content management
Explanation : It helps for collecting, managing, publishing the information digitally required for the marketing activities by the company.
Answer 3 : Purchase
Explanation : It is an marketing model consisting of various stages such as awareness, interest, desire, action which shows the customer journey towards purchase of products or services.
Answer 4 : All of the above
Explanation : Using data management platform, customer information can be stored, accessed along with knowing the effectiveness of the marketing campaign.
Answer 5 : Data owned by another organization and shared with one's own organization
Explanation : It is data possessed by the company which is been used and assessed by them but is not shared with other organizations.
Note : Answered first 4 questions as per Chegg's answering guidelines.
QUESTION 2 An inbound marketing platform allows for Non digital content management Digital content management Data...
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