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In 2009, when Kraft bid $16.7 billion for Cadbury, Cadbury's market value rose. However, Kraft's market...

In 2009, when Kraft bid $16.7 billion for Cadbury, Cadbury's market value rose. However, Kraft's market value fell by more. The market believes that Kraft's bid was (less than, greater than, or equal to) the present value of the expected future profits from Cadbury.

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Answer #1

greater than

the above is answer..

because Karft paid more which resulted in rise in share price of Cadbury. As Karft's paid price was higher than the value, so Kraft share was negatively impacted

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