Question

Customer strategy” is:

A) the capability of matching customers and messaging in any medium, whether traditional or digital

B) finding customers for the products a company produces

C) creating customer value by increasing the value of the customer base

D) creating customer campaigns that win market share

Answer 1

Answer

Customer strategy is:

✓ C) creating customer value by increasing the value of the customer base.

(Customer strategy involves various activities, that are undertaken to enhance the economic and financial value of customers, and provide them with quality products, for meeting their needs, along with an intention to increase the customers base.

Other options are not correct because, they don't add value to the customers purchase, instead these options involves approaches to reach customers, to identify target markets, and creating campaigns for promoting and winning the markets. These are not customer focused Strategies.)

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