To measure the effectiveness of an advertising campaign, marketers typically conduct a(n) ________ before the ad...
To measure the effectiveness of an advertising campaign, marketers typically conduct a(n) ________ before the ad campaign begins and a(n) ________ after the campaign. Question 59 options: 1) benchmark test; recognition 2) aided recall test; unaided recall test 3) pretest; posttest 4) frequency; reach 5) recognition test; recall test
Homework Answers
The correct option is
pre test, post test
Before test the expectation is determined and after the advertisement campaign the post test is conducted to measure the effectiveness of the advertisement.
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To measure the effectiveness of an advertising campaign,
marketers typically conduct a(n) ________ before the ad...
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