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You are doing research for a national drug store chain with 700 locations that recently started...

You are doing research for a national drug store chain with 700 locations that recently started a new employee incentive program. Your client would like to understand how satisfied employees are with this new incentive program and wants to test whether the difference in the percentage of satisfied employees is significantly different than in past years (they had collected data in previous years as well). You decide to randomly sample 100 stores and interview all employees at each store selected. What type of sampling technique is being employed? Be specific.

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Answer #1

Cluster sampling is being employed because a subgroup of the population is selected and each of the individuals of these groups is selected for analysis.

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