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Discuss HSBC’s strategy for entering and operating in other emerging markets. Where has it found success,...

  1. Discuss HSBC’s strategy for entering and operating in other emerging markets. Where has it found success, and where has it faced setbacks? Why?
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Answer- HSBC’s strategic plan, “Managing for Growth,” was launched in the fall of 2003. According to the text, this strategy builds on HSBC’s global, international scope and seeks to grow by focusing on the key customer groups of personal financial services; consumer finance; commercial banking; corporate, investment banking, and markets; and private banking. “Managing for Growth” is intended to be “evolutionary, not revolutionary,” and aims to vault HSBC to the world’s leading financial services company. HSBC seeks to grow earnings over the long term, using its peers as a benchmark. It also plans to invest in delivery platforms, technology, its people, and brand name to prop up the future value of HSBC’s stock market rating and total shareholder return. HSBC retains its core values of communication, long - term focus, ethical relationships, teamwork, prudence, creativity, high standards, ambition, customer - focused marketing, and corporate social responsibility, all with an international outlook. A success it has found was in the emerging market in Mexico. Since the market was expanding at such a fast pace, HSBC purchased the Mexican bank Group where its plans were to offer credit cards to customers who only use debit cards. Yes, HSBC has found a lot of success but it has also faced setbacks. A setback that HSBC faced was when they placed a large investment in Argentina that became a disaster. After acquiring Group Roberts in 1997, HSBC became one of the major players in the country and expanded its Latin American presence. However, Argentina at the time had one of the strongest economies in Latin America and fell at a shocking rate making banks experience massive losses. China was identified to be the center of the Group’s emerging markets strategy. While there have been some setbacks, its overall approach, emphasizing close collaboration with the Chinese government and local partners, reliance on local staff and talent, and its overall shift in global strategy from developed to emerging markets, has served it well.

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