Question

#Short Answer

18. What factors must be present to foster tourism growth?

19. Why is a basic understanding of geography important for tourism professionals? How would you segment tourism consumers on a geographic basis?

Answer 1

Introduction:-

Tourism is currently a worldwide industry including a huge number of individuals in worldwide just as local travel every year. The World Tourism Association evaluated (WTO, 2007) that there were 842 million worldwide voyagers in 2006 (this adds up to very nearly 12 percent of the world ' s populace). A large number of dollars are spent every year on publicizing and promoting holidays and tourism products.

Factors that foster tourism growth:-

1:-Environmental factors:- Great atmosphere is a standout among the most vital highlights of fascination for any tourist place. Charming atmosphere with warmth and sufficient of daylight pulls in voyagers who originate from the mild and colder areas. For instance, the majority of the ocean side hotels in U.S.A and U.K are situated on a hotter southeast. On different hands, individuals from summer zones relocate to cooler areas to look for delight of cold crisp condition.Other countries with cooler climate that attract tropical tourists are Switzerland, Sweden, etc.

The travel industry blasts at excursion spots with lovely views. For instance, dawn and dusk focuses, long ocean shorelines, crisp water lakes, cascades, and so on., regularly draw in vast quantities of travelers.

2:-Socio-economic factors:- Of all socio-economic factors, openness is the most essential one. All traveler focuses must be effectively available by different methods of transportation like streets, railroads, air and water. To make the most of nature's lovely destinations seeing going by streets and railroads is a superior choice. In the event that a vacationer intends to achieve a remote visit goal in the speediest conceivable time, at that point aviation route is the most reasonable decision.

Development of the travel industry at a specific place is additionally affected significant variables like; how well the site is kept up for visiting exercises like skiing, reserving, paragliding, paddling, angling, surfing, safari experience, and so forth. Regardless of whether emergency facilities are accessible or not, so on.

3:-Historical and cultural factors:- Numerous visitors are pulled in to spots of chronicled significance and that which have an inheritance of rich social legacy. Individuals love and appreciate investigating goals where there are popular antiquated landmarks, brilliant strongholds, mansions and royal residences of prior lords and rulers, and so forth.

Instances of spots that are popular all through the world for their recorded and social records are; Great mass of China, Taj Mahal in India, Stonehenge in England, Nazca lines and Machu Picchu in Peru and Pyramid of Giza in Egypt.

4:- Religious factors:- People often make pilgrims to places of religious significance to look for internal harmony, to get gift of their most loved gods and masters, achieve salvation before death, and so forth. Here, religions, convictions and feelings of individuals contribute in blasting the travel industry at blessed spots. Examples of places that are well-known for their religious significance are Mecca and Medina in Saudi Arabia and Jerusalem in Israel and so on.

For tourism professionals, geography includes knowledge of the physical and human characteristics that influence travel activities. Information provided through three broad categories of geography:-physical, human (social), and local will empower you to get familiar with areas around the world and to give others that data while never visiting those areas. A thorough understanding of geography gives you the confidence to answer the questions and meet travelers needs.

Geography is fundamental to the study of tourism, since the travel industry is geological in nature. The travel industry happens in spots, it includes development and exercises among spots and it is a movement in which both place qualities and individual self-personalities are shaped, through the connections that are made among spots, scenes and individuals.

Geography gives an establishment to enable us to comprehend why individuals visit or fall flat to visit certain regions, however we additionally need to figure out how to address their issues productively furthermore, adequately as they travel.

Geographic segmentation in tourism:-

Geographic segmentation is a successful procedure utilized by associations with vast national or worldwide markets to to better understand the area based qualities that include a particular target market.Voyagers are not all the same, they have diverse photos of their ideal vacation.Travelers are heterogeneous. Market division is the key device to represent heterogeneity among sightseers by gathering them into market portions which incorporate individuals like one another and unlike individuals from different fragments.

Geographic market segmentation is done considering the variables, for example, vacationers' place of inception. This factor is critical as the tourists belonging to different places are brought up with various societies and show diverse attributes of conduct. It is the most essential kind of segmentation.

Geographic segmentation approach may consider factors, for example, atmosphere, landscape, regular assets and populace thickness, among other geographic factors. Markets can be separated into districts since at least one of these factors could separate clients starting with one locale then onto the next. For instance, those people who are living in wet and cold atmospheres will support warm, bright goals for their occasions. This issue could extraordinarily influence rivalry among airlines for certain destinations, particularly during the peak holiday seasons.

The culture or country of origin of all travelers is likewise an imperative factor which must be thought about, especially while focusing on corporate segments. Not all business travelers belong to the same stereotypical image of the sophisticated, affluent middle-aged business man hailing from specific regions such as the north-west of Europe, North America or Japan.

Today, business explorers may incorporate dealers who are venturing out to various areas on the planet, including developing nations, where there are development prospects. For this situation, convenient timetables and in-flight frills are moderately immaterial when contrasted with abundance stuff approaches and low fares.