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Able's product manager feels that Able continues to perform well in the market. However, a competing...

Able's product manager feels that Able continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as market share leader in the segment. Without sacrificing contribution margin, what can the Able product manager do in order to improve upon Able to increase potential demand.

Group of answer choices

Lower the selling price since it is the second most important buying criteria

Reposition Able to make it even smaller and higher performing

Increase MTBF by 2,000

Increase the promotion budget to gain awarenes.

business   Operations-Management   
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Answer #1

The correct answer is option D, i.e. Increase the promotion budget to gain awareness. By marketing their products to their current and target audience, Able can increase the demand for their products. Able should figure out the demographic that is most likely to buy their products and create an advertising campaign that targets their attention. They should also look into what the target audience of their competitor is and try to promote their products to them in order to catch a market share of that demographic.

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