Question

You want to further develop your marketing plan to pursue growth opportunities and meet identified key milestones included on your roadmap, which are a minimum viable product, (Month 3) Private beta launch(Month 5), A key hire (Month 8), Public beta launch (Month 11),  and at Month 12, x% daily growth rate. With every milestone, what marketing strategies and promotional opportunities would you use to successfully launch your new company and products? (Specially designed athletic clothes for women sizes fourteen and above)?

Answer 1

Answer:

Our company is engaged in selling the special designed athletic clothes for women sizes from 14 year and above. We want to have structured marketing plan our cloth products so that we can attract large consumers for the same. The marketing plan at stages wise could be as mentioned below.

We want to further develop our marketing plan to pursue growth opportunities and meet identified key milestones which are included in our roadmap, which are

• A minimum viable product, (Month 3) – At this we want to have the marketing and branding plan so that we can inform tour target consumers that we are coming out with key athletic cloths which are suitable for athletic women of 14 year and above age. So that these target consumers will get informed for our special products. At this stage our marketing plan will try to capture consumer inputs and have detail market survey and analysis for supporting the viable product requirements.   
• Private beta launch(Month 5) – This is the stage where we would like to involve large number of private consumers on their fitness check and would like to distribute the beta samples to large sample to consumers so that we can take their feedbacks and take their valuable inputs and make the marketing plan based on the sample check and test plan.
• A key hire(Month 8), - This is the stage where we would like to develop the marketing plan where we would like t hire key athletic personality so that they can make marketing and branding for our products. This will help in better influences for consumers.
• Public beta launch (Month 11), - At this stage, the marketing plan need to be such that we gather larger public sample and make adequate communication for those people and make them aware about our products and make large branding in the target market so that consumers get influenced with our product offerings. This helps for better launch of the product in the market.
• At Month 12, x% daily growth rate – At this stage we would like to continue the marketing and branding so that our target consumers keep on influenced for our product offerings and they can be attracted with discount and other attractive marketing schemes.