Question

True or false?

General merchandise retailers may carry depth, but they do not carry breadth, and the product assortment is broader at specialty stores?

Marketers try to determine ROI or ROMI, which is basically a breakeven for an advertising expenditure?

Cost-based pricing is more likely to succeed in markets where there is little or no competition?

Perhaps one of the best arguments against lowering prices to compete is the fact that price is differentiable?

Often used in the evaluation of advertising, recall is a stronger sign of learning than recognition?

Catalog sales often compete with, rather than complement, internet sales?

If a company wants to focus on maximizing profits, they will find themselves in the precarious situation whereby they will need to reward non-loyal customers with discounts and lower prices, but charge as much as they think they can to their most loyal customers?

If exclusivity has anything to do with how a company positions its brand, it should not offer those branded products at a very high price?

Apple Inc’s decision to sell their products through their own branded stores is an example of horizontal integration?

Yield management is a term that can be used to explain why movie theaters offer price discounts on matinees and barbers/salons offer low price haircuts on weekdays?

Regarding retailer classifications, specialty stores carry considerable breadth but not much depth?

Answer 1

Question 1 - True

Question 2 - True

Question 3 - False

Question 4 - True

Question 5 - True

Question 6 - True

Question 7 - True

Question 8 - False

Question 9 - False

Question 10 - True

Question 11 - False