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What powerful buyers (customers) can do Except: Group of answer choices tend to be more price...

What powerful buyers (customers) can do Except: Group of answer choices

tend to be more price sensitive if they are purchasing differentiated products

force down prices

play competitors off against each other

demand higher quality or more service

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Answer: Tend to be more price sensitive if they are purchasing differentiated products: The powerful customers because of their purchasing power can force down prices, can play off competitors against each other as they fight to get these customers and demand higher quality or more service from the sellers. But while purchasing differentiated products/services, price is not a very big issue for such customers as it is the differentiated features of the products that matter rather than the price.

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