Question

Read the Harvard Business Review article titled, International Marketing Research: A Global Project Management Perspective. Please allow enough time to read. The focus of the article is to provide a framework for international market research and secondly to identify challenges of conducting international market research vs. domestic research. In this paper the data collection method consisted of in-person, mail, phone and internet survey. Provide an international market research framework for one of the World’s largest public companies using social media as your research methodology. Identify the research objective for a multinational company. Identify the social media metrics you would analyze and how you would use this data to support your research objective. I have included Forbes list of the World’s largest public companies for your convenience.

Please review the article International marketing research: A global project management perspective by Robert B. Young and Rajshekhar G. Javalgi. Please include a social media framework for a company.

Please provide citations and references

• Write a paper with a research objective for a multinational company and identify the social media metrics you would analyze and how you would use this data to support your research objective.
• The paper should be minimum 250-300 words.

paper must contain citations of the course article and chapter concepts.

Answer 1