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    How will Nintendo know when they are in the Mature stage of the PLC...

 
 
How will Nintendo know when they are in the Mature stage of the PLC and what should they do when this happens?

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The maturity stage of the PLC indicates that the demand for the product is reaching saturation and there are many competitors in the given market segment and advertising efforts are not yielding the desired sales result. If all thee symptoms are present in the market analysis of Nintendo, then the company can state that its products are in the maturity stage of PLC.

Once this stage is obtained, the company should try to modify its product, may change its pricing policy and look for the new customer segment where the products can be sold. More intense advertising campaigns need to be conducted. In order to boost sales, the company has to provide various sales promotions

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