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what are the two typical options for a new start-up venture to overcome its liability of...

what are the two typical options for a new start-up venture to overcome its liability of newness?

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The two options for new start-up venture to overcome its liability of newness are:

1. Introduce or launch a product or service which is uniquely designed & has USP of attacking a problem not addressed by competition (if any).

2. The solution in terms of product or service would be acceptable irrespective of newness if it adds value & is value for money.

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