Question

Your firm has just decided the segment it will target. Now you firm must create a unique and favorable image in the minds of your target market.This imperative includes designing the value proposition and articulating the reasons that the value proposition is believable and credible.

Which of the Strategic Marketing Imperatives does the preceding example describe?

  

Imperative 4: Design the market offer

  

Imperative 3: Set strategic direction and positioning

  

Imperative 5: Secure support from other functions

  

Imperative 6: Monitor and control execution and performance

  

Imperative 2: Identify and target market segments

  

Imperative 1: Determine and recommend which markets to address

Answer 1

Identifying the Market and dividing it into different segments based on the behavior of the customers is an imperative which is widely used these days. That is way to inject the value that a product can offer to any customer.

Since the firm is talking about creating an image and is ready to design the offer it is going to give in the market to enhance the image of the company to the target market. The imperative used is Design the Market offer.

Conclusion:- Imperative 4 is used by the firm i.e. Design the Market Offer

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