Question

How can the firms use the four Ps( Product, place, promotion, pricing) to develop effective international marketing strategies?

Answer 1

The considerations created by the 4P’s breaks down the process of making into structural and functional units, each with its own weight when we develop a strategy to approach marketing in any given market. The 4P’s represent Product, Pricing, Placement, and Promotion that accounts for all aspects of consideration one needs to have to approach marketing with a holistic outlook. Now, international marketing would have similar assumptions but the fact that the structure would still follow the 4P’s creates the necessity for its use.

It is for a fact that the better we know our audience the better we can appeal to their interests. The 4P’s allow us to create a unique selling proposition that can create better brand recognition and inclination. It also makes sure that all messages are consistent with the dialogue the brand wants to convey. With great placement, a unique selling proposition and a consistent message, we can develop far greater consideration for the market’s audience and therefore, create a well-rounded approach to marketing, especially in the international context.