Question

Buckeye Creek Amusement Park is open from the beginning of May to the end of October. Buckeye Creek relies heavily on the sale of season passes. The sale of season passes brings in significant revenue prior to the park opening each season, and season pass holders contribute a substantial portion of the food, beverage, and novelty sales in the park. Greg Ross, director of marketing at Buckeye Creek, has been asked to develop a targeted marketing campaign to increase season pass sales.

Greg has data for last season that show the number of season pass holders of some sampled zip codes. Greg has claimed that the average # of season pass holders of each zipcode is more than 100. In addition, he has also obtained the total population of each zip code from the U.S. Census bureau website. Greg thinks it may be possible to predict the number of season pass holders in a zip code given the total population of a zip code. If this is possible, he could then conduct a direct mail campaign that would target zip codes that have fewer than the expected number of season pass holders.

a) Describe the problem background and purpose of the study

b) Outline the statistical methods required to answer the research questions

c) Apply the statistical methods to answer research questions. Follow all steps required to conduct a complete analysis.

d) Presentation of the results and their interpretations

e) Final conclusions, decision-making and recommendations based on the results.

Answer 1