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What do you believe are the key factors that determine the market success of fine ladies...

  1. What do you believe are the key factors that determine the market success of fine ladies handbags and leather accessories?

  1. Please summarize Coach’s competitive strategy to compete in the ladies’ handbag and leather accessories industry? Has coach yielded a sustainable competitive advantage?
  2. Please do a SWOT analysis for Coach. That is: list the resource Strengths and Weaknesses of Coach Inc.? What distinctive competencies and capabilities does it have that its chief rivals don’t have? What new market Opportunities does Coach face? What Threats do you see the company’s future growth?

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Answer #1

Key factors of market success of ladies handbags and accessories :-

a) This category of products are made by keeping high quality in mind so that it can be able to satisfy the customers' needs and expectations.

b) Produces unique and variety of stylish designs so to maintain a fashion trend always.

c) Creates eye catching advertisements to attract the customers.

d) Provides satisfied customer service as well as impressive retail stores to maintain a quality.

Hope this helps :)

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