In late 2002, Dell Computer Corporation decided to start selling “white boxes,” unbranded PCs, to computer...
In late 2002, Dell Computer Corporation decided to start selling “white boxes,” unbranded PCs, to computer distributors who then put their own or some other private label brand name on them. Do you think this was a good idea? Why or why not?
Homework Answers
In my view , this is not a sustainable or organic way to promote or extend the brand value by the dell corporation. In this process when Dell's reach moves only to big computer distributors then it gives a relatively low margin to Dell . If , Dell will start its own retail chain or exclusive distribution networks including whole sale , retail and e-commerce then ultimately it will increase its business operations and as well as market penetration. If, we understand the Dell's strategy at that time then it was having a flaw of being a vendor to manufacturer of the unbranded personal computers from various big distributors or agencies.
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In late 2002, Dell Computer Corporation decided to start selling
“white boxes,” unbranded PCs, to computer...
WHEN 19-YEAR-OLD MICHAEL Dell began selling personal computers out of his college dorm room in 1984,...
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out of his college dorm room in 1984, few would have bet on his
chances for success. In those days, most computer makers sold their
PCs through an extensive network of all-powerful distributors and
resellers. Even as the fledgling Dell Computer Corporation began to
grow, competitors and industry insiders scoffed at the concept of
mail-order computer marketing. PC buyers, they contended, needed
the kind of advice and hand-holding that only full-service channels...
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Reprinted from The Associated Press Ranchers Looking for Bigger Payday Launch Designer Beef Labels Jeff Barnard...
Reprinted from The Associated Press
Ranchers Looking for Bigger Payday Launch Designer Beef
Labels
Jeff Barnard
Tuesday, October 31, 2000
ISLAND CITY, Ore. (AP) -- After the steaks and beans were gone
and the ice cream bars were being passed around at the annual
barbecue at Intermountain Livestock's stockyards, the talk turned
to a new idea moving through the Old West.
The Oregon Cattlemen's Association has been putting together a
plan to market a branded product -- as in brand...
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Industrial Psychology:
Please read the case above before answering the
following question:
What changes would you suggest that could increase the
transfer of training in this case?
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WHEN 19-YEAR-OLD MICHAEL Dell began selling personal computers
out of his college dorm room in 1984, few would have bet on his
chances for success. In those days, most computer makers sold their
PCs through an extensive network of all-powerful distributors and
resellers. Even as the fledgling Dell Computer Corporation began to
grow, competitors and industry insiders scoffed at the concept of
mail-order computer marketing. PC buyers, they contended, needed
the kind of advice and hand-holding that only full-service channels...
Pricing Before. During, and After Hurricanes The late summer of 2017 brought several devastating hurricanes that impacted large areas of Texas, Florida, Puerto Rico, and the Virgin Islands. As often happens during events like these there were several reports of stores, hotels, and service stations engaging in price gouging. Many states have laws against price gouging during natural disasters, but a Twitter photo of a Best Buy store charging S42 for a case of 24 bottles of water was widely...
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Case 5 Jimmy Beans Wool Can an Online Yarn Retailer Get Its Groove Back? In 2002, Laura Zander, a former software engineer, decided to turn her recently acquired knitting hobby into a business. She and her husband, Doug, who also has a background in technology, invested $30,000 of their own money to open a 500-square-foot knitting store, Jimmy Beans Wool, in Truckee, California, a small town of 14,000 people near the Lake Tahoe resort area. To expand the reach of...
Reprinted from The Associated Press
Ranchers Looking for Bigger Payday Launch Designer Beef
Labels
Jeff Barnard
Tuesday, October 31, 2000
ISLAND CITY, Ore. (AP) -- After the steaks and beans were gone
and the ice cream bars were being passed around at the annual
barbecue at Intermountain Livestock's stockyards, the talk turned
to a new idea moving through the Old West.
The Oregon Cattlemen's Association has been putting together a
plan to market a branded product -- as in brand...
Industrial Psychology:
Please read the case above before answering the
following question:
What changes would you suggest that could increase the
transfer of training in this case?
What Went Wrong at University Hospital (Part 1)? Pat Rowe, Vice President of University Hospital, recently attended a conference session that discussed the problems of integrating computer technology into the work practices of health care professionals. The session lecturer argued that implementation often fails because staff do not receive proper training in the...
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