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What is the purpose of an "External Factor Evaluation (EFE) Matrix"? How does it relate to...

What is the purpose of an "External Factor Evaluation (EFE) Matrix"?

How does it relate to a company’s strategy?

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Purpose of an External Factor Evaluation (EFE) Matrix External Factor Evaluation (EFE) Matrix, is a strategic management tool which is often used for assessing current business conditions. The EFE is related to the SWOT analysis and it shows whether a company could successfully reduce its existing threats or benefit from their existing opportunities

External Factor Evaluation Matrix helps an organization to tap the current level of business and market opportunities with intended business strategies. It makes a clear and visionary assessment of external market opportunities and threats available.  

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