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Defender firms: Pursue an offensive strategy Engage in little or no new product/market development Attempt to...

Defender firms:

Pursue an offensive strategy

Engage in little or no new product/market development

Attempt to increase market share

Locate growth opportunities on the fringes of existing markets

Simply react to environmental situations
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Answer #1

Defender firms engage in little or no new product/market development. As the name suggests, defender firms are satisfied with their current market share and the focus is on maintaining the market share rather than trying to increase it. So their focus is not on new product/market development which is adopted by prospector firms.

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