What potential conflicts might occur if an international manager does not understand a host country's culture? Do...
What potential conflicts might occur if an international manager does not understand a host country's culture? Do you believe these potential conflicts are significant problems for businesses to worry about?
Homework Answers
Multinational companies should follow the host country culture because companies brands must be positioned in the mind of host country consumers so that business expansion possible and positive message flow among the consumers. We have several examples of multinational companies which negativity treated by host country consumers because of multinational companies was ignored the host country culture.
The potential conflicts that can be occur if an multinational manager is not understanding the host country culture like negative branding of products , opposed by the host country social activist and other union, legal notice to multinational companies in some cases, struggling to making customers understand and misinterpretation of communication and advertising.
Yes definitely ,it is one of big problems for business expansion and acquiring the market because any multinational companies survive when respect and consider the host country culture and business development strategy according to host company culture. Consumer minds is blank box and products positioning depending upon the companies marketing and branding strategy. These potential conflicts can create hurdles for multinational companies to grow in host country and face big challenge of brand acceptance.
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