Question

Things do not look well for Mazda in the South African market. Since they introduced the new series (Mazda 3, Mazda 6 and Mazda BT-50), the market did respond as they did with the old Mazda 232 and the Mazda B25. Despite several attempts to get to the top again, sales have generally remained suppressed. This is the exact opposed of what is happening with Ford, their former partner. On the truck side the Ford Ranger has dominated the market prompting them to introduce its SUV (sporting utility vehicle) series. On average, Hyundai, Toyota and Isuzu are performing well despite there being many new car makes (such as JAC, Havaal, Forton) that have entered the market. These new makes come in at a time General Motors is exiting the market.

Outline the likely pitfalls of the strategy selected in 2.2 above

Answer 1

Answer:

Following are the key pitfalls in the given most competitive Strategy for Mazda in South Africa are as below

• Mazda models results in low motivation on consumers – The recent launched models in the South Africa were not motivated and influenced the customers towards these products and hence failed in making great sale for these launches.
• Quality Standards - Not meeting competition in the market – This strategy applied for these products does not resulted in the desired quality standards and features in the products that meets the competition in the market. Thus this lacks in the competition in the market and resulted in low sale for these products in the market.
• Not captured Voice of consumers adequately – This competitive strategy does not called for capturing the voice of customers for the proposed model /offerings adequately. Thus they were not able to capture the critical requirements of the customers; hence this resulted in low favor from the consumers and resulted in low sale and failure of the applied strategy by Mazda in the South Africa region.
• Not explored Learning from past/experience- This strategy does not call for incorporating the past learning for Mazda in South Africa nation. So the learning from past experience could help Mazda team to incorporate attractive features so that these models could be market leading models.
• Car look / outer design not attractive – the product designs especially the outer design or exterior design were not that level that it makes the uniqueness effect on the consumers and helps in selling the products in the market. This is the key factor that was missing in the strategy applied for these products.