The US pharmaceutical industry spent $6.4 billion on advertising prescription drugs directly to consumers in 2016. Since 1962 these ads have been regulated by the Food and Drug Administration (FDA) to ensure that they are not false or misleading. The United States and New Zealand are the only two countries where direct-to-consumer (DTC) advertising of prescription drugs is legal.
Why should prescription drugs be advertised directly to consumers? Write at least five reasons.
Proponents of DTC prescription drug ads contend that the ads inform patients about diseases and possible treatments, encourage people to seek medical advice, help remove stigma associated with medical conditions, and provide needed sales revenue to fund costly research and development (R&D) of new drugs. prescription drugs be advertised directly to consumers because of the following reasons----------
1. Direct-to-consumer (DTC) prescription drug ads encourage people to seek medical advice from health professionals.
2. DTC prescription drug ads inform patients about diseases/medical conditions and possible treatments.
3. DTC prescription drug ads encourage patient compliance with treatment instructions.
4. Diseases and medical conditions are more likely to be treated when consumers see DTC prescription drug ads.
5. DTC prescription drug ads help remove the stigma associated with certain diseases and medical conditions.
6.DTC prescription drug ads create revenue for drug companies, which can be used for research & development (R&D) to create new life-changing drugs.
7. DTC prescription drug ads should be allowed as protected free speech.
The US pharmaceutical industry spent $6.4 billion on advertising prescription drugs directly to consumers in 2016....
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