Question

Vanessa goes to a client’s house to cut and the client’s hair. What characteristic of services is this an example of?

·         High customer interaction

·         Dispersion

·         Intangible uniqueness

A cell phone producer will introduce a new phone that customers can order online specifying which features they wish to purchase. What process strategy is best suited for this new phone?

·         Process focus

·         Repetitive focus

·         Mass customization focus

·         Product focus

Answer 1

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