Question

Business Communication

11.13 requires you to design a questionnaire you can use to solicit valid answers for a report to the director about how to handle the audience's reaction to the movie. (require a critique of creating a survey or questionnaire for primary research.)

You work for a movie studio that is producing a young director's first motion picture--the story of a group of unknown musicians finding work and making a reputation in a competitive industry. Unfortunately, some of your friends say the 182-minute movie is simply too long. Others say they couldn't imagine any sequences to cut out. Your boss wants to test the movie on a regular audience and ask viewers to complete a questionnaire that will help the director decide whether edits are needed and, if so, where. Design a questionnaire you can use to solicit valid answers for a report to the director about how to handle the audience's reaction to the movie.

Before developing specific questions, consider the questionnaire’s purpose, its length, and whether it will be completed on the spot or completed and mailed in later.

Use a variety of question types and check your questions for clarity and objectivity. Note: You are likely to get a better participation rate if the questionnaire is brief and can be completed right after the screening.

Answer 1

Questionnaire specific to the above movie – completed by audience right after the screening

From the above information about the movie, the two main aspects to be included in the questionnaire are the duration of the movie and the number of edits required

1. To which age group do you belong?

6-20

21-40

41-60

60+

2. What is your gender?

Male

Female

Other

3. Which is your favorite movie genre?

Thriller

Action

Humor Comedy

Romantic

Horror

Musical

Sci-Fi

Fantasy

Other (Please specify)

4. The duration of the movie is 182 minutes. Do you think it is long?

Yes

No

5. If Yes, what specific sequences could be cut?

(Please specify)

6. What did you learn from the movie?

(Please specify)

7. How was the music and background score in the movie?

Excellent

Good

Bad

8. Are you satisfied watching the movie?

Very Satisfied

Satisfied

Not Satisfied

9. Will you recommend the movie to your friends?

Yes

No