From a content marketing perspective, how should a two-year old e-commerce company execute top-of-the funnel (TOFU)...
From a content marketing perspective, how should a two-year old
e-commerce company execute top-of-the funnel (TOFU) and
bottom-of-the-funnel (BOFU) promotional strategies?
*250 words
Homework Answers
TOFU which is top of the funnel is where the business does not force it's the leads and provides them with information regarding the business and gives them time to analyse and decide. BOFU which is bottom of the funnel is the strategy where a business provides demos and samples to finalise a deal and start the business with the customers. A two year old e commerce company need to first provide the information to their leads because everyone might not be aware of the business as it is just two years old and can provide samples or online demos to the customers who ask for it. They need to first establish their name among the consumers and then go for finalizing the deal with them .
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From a content marketing perspective, how should a two-year old
e-commerce company execute top-of-the funnel (TOFU)...
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3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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