Question

: how is artificial intelligence reshaping the future of digital marketing?

Answer 1

Artificial intelligence is causing the industry to value data in a way that was previously unanticipated. The data collected from their customers is being utilized in both sales and marketing. As AI progresses and newer models are discovered, it would be possible to adapt any marketing model to the target market without the need to make a single decision. The markets would be well-coordinated, the target population well evaluated and the decisions, therefore, would be made on the basis of resources that would be utilized in the marketing process itself. A comp[any that understands its target population better can make use of their niche to the greatest extent. It can develop better offers, more customizability, and even build brand rapport and value with the customers by giving them what they exactly need. This interconnectedness of data, statistics and decision-making model can be considered to be the brainchild of AI and by implementing this into one’s business intelligence model, any company can hope to achieve higher utilization of current resources and minimal wastage as well as a reduction in churn rate and increased affinity for acceptance by the target audience.