Question

Please answer the following multiple choice question -

7. Stephanie has a master’s degree, is married to a professional man, has 1 child, and lives in the suburbs where she is active in community affairs. Time is so precious she hardly has enough time to accomplish all she sets out to do. She likes to wait and purchase products after carefully reading the reviews of the first customers who buy.

1. Innovator
2. Early adopter
3. Early majority
4. Late majority
5. Laggard

8. Barbara is on Social Security with her husband. Her children and grandchildren seldom visit but they call her regularly. She makes crafts and donates them to a nearby hospital to help raise money for families who can’t pay their medical expenses. She avoids change and buys traditional products that she has known and trusts.

1. Innovator
2. Early adopter
3. Early majority
4. Late majority
5. Laggard

9. Jane returned to work when her husband deserted her and their 2 sons. She is a bitter angry person but still tries to better herself by taking classes at a local college. She reads voraciously and watches moves that are east to find since they are low on the Netflix queue.

1. Innovator
2. Early adopter
3. Early majority
4. Late majority
5. Laggard

10. Kristina is elegant. Although in her 30’s, she looks 21. She is self-assured, weight-conscious, and a trendy dresser. She and her wealthy husband visit new product blogs and forums and often attend product related forums, seminars, and special events.

1. Innovator
2. Early adopter
3. Early majority
4. Late majority
5. Laggard

Answer 1

Question 1: Option c - Early Majority

Explanation: An early majority in marketing may be defined as the first segment of people who adopt an innovative product but be cautious in choosing it by observing or reading the reviews of the innovators.

Question 2: Option e - Laggard

Explanation: Laggard in marketing may be defined as the segment of people who avoid change and resist trying new products or services until their existing ones are no longer available.

Question 3: Option d - Late majority

Explanation: Late majority in marketing may be defined as the segment of people who adopt a new product or service after a majority of people have already tried and successfully adopted it

Question 4: Option a - Innovator

Explanation: Innovators in marketing may be defined as the segment of people who takes the risk and explore new things and will be the first to try the product or service.