what are some of Harley Davidsons most famous campaigns, be specific and explain why they're important and what they have done for the brand.
Here I will discuss about two such campaigns and their impacts.
So the first campaign is the “Live Your Legend”.campaign, This campaign mainly aims at the bond that a father and his son share. It tries to convey the message that how a Harley bike can strengthen bonds and share better experiences. There are few other ‘Live Your Legend’ campaigns too which shows some great bonds of friendship that has grown by riding Harley Davidson. This campaign focused a new generation of riders. This campaign has helped the company to connect with the riders at an emotional level.
The second campaign is "All for Freedom, Freedom for All”. A part of the campaign is the #FindYourFreedom campaign. The video holds vintage footage of racing, picture of the brand's founders, riders of today's generation, and many other things. This campaign sends the message of people sharing a love for freedom through Harley-Davidson bikes. The best part of the video is that it is a user-generated content. People can be a part by uploading pictures and videos of their Harley-Davidson rides with the hashtag #FindYourFreedom. This helped the brand to engage the audience and they were able to connect to the brand.
what are some of Harley Davidsons most famous campaigns, be specific and explain why they're important...
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