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In the Egan’s Clothier case (Integrated case, Chapter 9), each sales associate’s daily dollar amount of...

In the Egan’s Clothier case (Integrated case, Chapter 9), each sales associate’s daily dollar amount of sales was measured, summed over a performance evaluation period (3 months) and used as essentially the only factor to determine the sales associate’s performance rating. This led to the associates “beating up on customers” to boost their sales numbers without caring about making the sales experience pleasant for the customers. With respect to the responsibilities of the sales associate job, the performance criterion of dollar amount of sales was:

contaminated.

deficient.

standardized.

bogus.

multi-dimensional.

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Answer #1

deficient

This standard was not the sufficient one and there should be various other parameters that needs to be considered accordingly for th better evaluation of performance.

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