Question

1. Organizational buyers include all buyers of a product except which?

• government agencies

• wholesalers

• not-for-profit organizations

• ultimate consumers

• service companies

2. The Los Angeles Unified School District (LAUSD) is the second-largest public school district in the United States and is an example of which type of organizational buyer?

• government agency

• reseller

• ultimate consumer

• business firm

• manufacturer

3. Refinery requests for crude oil are based on customer need for gasoline. The demand for crude oil is referred to as ________ demand.

• seasonal

• selective

• industrial

• derived

• primary

4. One way that marketing mix characteristics differ for organizational buying compared to consumer buying is that for organizational buying

• advertising is typically uplifting and inspiring in nature.

• promotions of all kinds are avoided.

• price is often negotiated.

• distribution is of negligible importance.

• product quality is assumed among sellers and is rarely a buying criterion.

5. Which of the following is a commonly used organizational buying criterion?

• order size

• promotional incentives

• breadth of product selection

• senior management stability

• ability to meet delivery schedules

Answer 1

1)

The correct answer is "ultimate consumers".

Organizational buyer are buyers who purchase the products and services for their own use or for reselling it. These include manufacturer, wholesalers, retailers and government agencies.