Question

*Brief discuss the Business model of shoppers drug mart, business nature, the services, the target market, the channel of sales distribution.

*The key business issues that lead to this customer loyality initiatives. ( customer attibution, revenue, profotability drop, or threat of competition.)

* The key marketing objective and target for this initiative.

Explain briefly

give info about what kind of services and product the shopper drug mart sell

who is the target market of the shoppers drug mart company and why

The channels of sales ditribution, what sites company use to sail the products

Whats the key marketing objective and target fir the initiative.

Answer 1

Shoppers Drug Mart is a retail chain of pharmaceutical stores in Canada. These stores follow a assosiate business model in which pharmacists are given licenses to own and operate stores under the brands name.

These retail stores sell all kinds of medicines along with products related to health and hygiene which may also be available in supermarts. Reccently many of the drug mart stores have begun providing services like giving flu shots, screening for heart diseases and diabetes as well.

The target market of the drug mart stores are generally the local population living around the store. This is because of ease of access and availibility as well as relationship between the pharmacist and the local people which brings in the repeat customers over and over.

The channels of sales and distribution is mainly through retail stores only where all the inventory is taken care by drug mart. Recently drug mart's considered opening online stores as well.

The key marketing objective is to get in more repeat customers by providing them with additional services and products related to health and nutrition. Drug mart stores have now as much as 50% non medical sales of the total sales and this shows how a pure drug based business is moving away to a more supermarket based strategy.