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2. The annual planning process at Century Office Systems, Inc. had been arduous but produced a number of important marketing initiatives for the next year. Most notably, company executives had decided to restructure its product-marketing team into two separate groups: (1) Corporate Office Systems and (2) Home Office Systems. Angela Blake was assigned responsibility for the Home Office Systems group, which would market the company's word-processing hardware and software for home and office-at-home use by individuals. Her marketing plan, which...
Styles Text Box 3. The annual planning process at Century Office Systema, Inc. had been arduous but produced a sumber of important marketing initiatives for the next year. Most notably, coepany executives had decided to restructure its product-marketing team inte twe separate groups: (1) Corporate Office Systems and (2) Home Office Systems. Angela Blake (Marketing Director) was assigned responsibility for the Home Office Systems group, which would market the company's word- processing hardware and software for home and office-at-home use...
Question 4 The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $100 million, was the result of a detailed market analysis. Sales representatives would receive a 20 percent commission on sales of personal systems. Under the new organizational structure, the Personal...
The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $100 million, was the result of a detailed market analysis. Sales representatives would receive a 20 percent commission on sales of personal systems. Under the new organizational structure, the Personal Systems group...
WU WILL The HBM Company has two divisions Corporate Office Systems and Home Office Systems. David Smith was building the budget for Home Office Systems. The forecast included next year's sales of $25,000,000. There was a common sales team for both divisions. 40% of the sales team would be dedicated to Home Office Systems. Sales reps for Home Office would earn a 15% commission (fee for service) on sales of Home Office Systems. Home Office Systems would be charged for...
Karges Coffee Inc. manufactures a line of single-cup brewing machines for home and office use that brew a cup of coffee, tea, or hot chocolate in less than a minute. The machines use specially packaged portions of coffee, tea, or hot chocolate that can be purchased online directly from Karges or at specialty coffee shops licensed to distribute the company's products. The company has three models of brewers that offer different features, such as the size of the water reservoir,...
Karges Coffee Inc. manufactures a line of single-cup brewing machines for home and office use that brew a cup of coffee, tea, or hot chocolate in less than a minute. The machines use specially packaged portions of coffee, tea, or hot chocolate that can be purchased online directly from Karges or at specialty coffee shops licensed to distribute the company’s products. The appeal of the brewing machines is twofold. First, they offer a high level of convenience. The use of...
Karges Coffee Inc. manufactures a line of single-cup brewing machines for home and office use that brew a cup of coffee, tea, or hot chocolate in less than a minute. The machines use specially packaged portions of coffee, tea, or hot chocolate that can be purchased online directly from Karges or at specialty coffee shops licensed to distribute the company's products. The appeal of the brewing machines is twofold. First, they offer a high level of convenience. The use of...
ABC Company, an outdoor furniture manufacturer, has decided to introduce a new, lightweight lawn chair to the market in the Spring of 2019. This product is new to ABC because for the last 50 years the company has focused on selling picnic tables wholesale. This product will be sold directly to retail stores by a newly formed sales force. As part of the New Product Team you will need to conduct some initial business analysis. Your team is putting together...
It is August 2018. You are the manager on the audit of The Sophisticated Listener, Inc. (TSL) a company that until recently had operated a large retail store in Lindsay selling CDs and music accessories. George, the managing director and principal shareholder of TSI, has for some time held the view that the future of the retail trade lies in the potential offered by Internet shopping. Shortly after its year end, December 31, 2017, the company closed its retail store...