Question

Could you please tell me about (Grand strategy matrix for Almarai company) ?

Answer 1

Solution:
Almarai is a big conglomerate operating in the food and beverage business in Saudi Arabia. According to the Grand strategy matrix, it shows us the placement of a company in the quadrants with axes being the nature of competitiveness and the cope of growth of the company.

Now, looking at the various businesses of the Almarai it is quite evident that the firm is set to grow with a very good rate given the growth in the demand for FMCG products in Saudi Arabia. Hence, Almarai has a very strong competitive position among the other competitors in the business.

The market conditions are decent for FMCG products and hence the placement of Almarai will be preferred in the lower portion of quadrant 1. This is the analysis of Almarai group based on Grand Strategy Matrix.