Question

Comparing Commercial Facilities

Facility name	Programs offered	Fees	Sales or retention based?	Would you join?
In Shape
Planet Fitness
Golds Gym

Answer questions with 3 or more sentences

Are these facilities popular because of the advertising strategies they employ or because of the strong word-of-mouth that exists about the programs they offer and why?

What specific things are important to you in a health and fitness facility?

What questions would you ask a sales representative if you wanted to join a commercial facility?

Answer 1

Fees (per month, tax exclusive) Sales or retentionWould you Facility Name Programs offered based join? Fitness activities, Cycle classes, Les Mills n Shape $10.99 Sales Yes Bodpump classes, swimming Free fitness training,various cardio and strength activities Fitness activities, piloxing, pilates, boxing Planet Fitness Retention No Golds Gym $9.65 Retention Yes

1. The given facilities do have a strong consumer base. The people who have undergone transformation in these facilities share their transformation journey. This serves as a source of inspiration for others who become eager to join the programs offered. These facilities also capitalize on social media marketing to increase their market visibility.

2. The aspects which I take into consideration, before joining a health and fitness facility are:

• The variety of programs offered
• The flexibility of accessing the services
• The diet guidance offered
• The affordability of the program

3. I need clarity on the following aspects before I decide on joining a commercial facility:

• The effectiveness of the programs offered
• The time constraint suitability
• The qualification and experience of the staff, offering the services