After looking at the projections of the HomeNet project, you decide that they are not realistic. It is unlikely that sales will be constant over the four-year life of the project. Furthermore, other companies are likely to offer competing products, so the assumption that the sales price will remain constant is also likely to be optimistic. Finally, as production ramps up, you anticipate lower per unit production costs resulting from economies of scale. Therefore, you decide to redo the projections under the following assumptions: Sales of 50,000 units in year 1 increasing by 52,000 units per year over the life of the project, a year 1 sales price of $ 260 /unit, decreasing by 11 % annually and a year 1 cost of $ 120 /unit decreasing by 21% annually. In addition, new tax laws allow you to depreciate the equipment, costing $ 7.5 million over three rather than five years using straight-line depreciation.
a. Keeping the underlying assumptions in Table 1 ( ) that research and development expenditures total $ 15 million in year 0 and selling, general, and administrative expenses are $ 2.8 million per year, recalculate unlevered net income. (That is, reproduce Table 1 under the new assumptions given above. Note that we are ignoring cannibalization and lost rent.)
b. Recalculate unlevered net income assuming, in addition, that each year 20 % of sales comes from customers who would have purchased an existing Cisco router for $ 100 /unit and that this router costs $ 60 /unit to manufacture.
Table:
Answer (a) | ||||||
Year | 0 | 1 | 2 | 3 | 4 | 5 |
Sales | 13000 | 12033 | 10709 | 9531 | 0 | |
COGS | 6000 | 4930 | 3894 | 3077 | 0 | |
Gross Profit | 7000 | 7103 | 6815 | 6455 | 0 | |
SG&A | 2800 | 2800 | 2800 | 2800 | 0 | |
R&D | 15000 | 0 | 0 | 0 | 0 | 0 |
Dep | 2500 | 2500 | 2500 | 0 | 0 | |
EBIT | 1700 | 1803 | 1515 | 3655 | 0 | |
Income Tax | 680 | 721 | 606 | 1462 | 0 | |
Unevered Net Income | 1020 | 1082 | 909 | 2193 | 0 |
The sale price in Year 1 is 260. Thereafter, it is reducing by 11% and so the sales value is decreasing. The same is true for cost of good sold as cost per unit is reducing by 21% from second year onwards.
Answer (b) | |||||||
Year | 0 | 1 | 2 | 3 | 4 | ||
50000 | 52000 | 52000 | 52000 | ||||
No of router not sold (%) | 20% | 20% | 20% | 20% | |||
No of router not sold | 10000 | 10400 | 10400 | 10400 | |||
Price per unit | 260 | 231.4 | 205.946 | 183.2919 | |||
revenue Loss | 2600000 | 2406560 | 2141838 | 1906236 | |||
revenue Loss ('000) | 2600 | 2.40656 | 2.141838 | 1.906236 | |||
Revised Incremental Sales | 10400 | 12030 | 10707 | 9529 | |||
Gain in production cost | 600 | 624 | 624 | 624 | |||
Year | 0 | 1 | 2 | 3 | 4 | 5 | |
Sales | 10400 | 12030 | 10707 | 9529 | 0 | ||
COGS | 5400 | 4306 | 3270 | 2453 | 0 | ||
Gross Profit | 5000 | 7725 | 7437 | 7077 | 0 | ||
SG&A | 2800 | 2800 | 2800 | 2800 | 0 | ||
R&D | 15000 | 0 | 0 | 0 | 0 | 0 | |
Dep | 2500 | 2500 | 2500 | 0 | 0 | ||
EBIT | -300 | 2425 | 2137 | 4277 | 0 | ||
Income Tax | -120 | 970 | 855 | 1711 | 0 | ||
Unevered Net Income | -180 | 1455 | 1282 | 2566 | 0 |
After looking at the projections of the HomeNet project, you decide that they are not realistic. ...
After looking at the projections of the HomeNet project, you decide that they are not realistic. It is unlikely that sales will be constant over the four-year life of the project. Furthermore, other companies are likely to offer competing products, so the assumption that the sales price will remain constant is also likely to be optimistic. Finally, as production ramps up, you anticipate lower per unit production costs resulting from economies of scale. Therefore, you decide to redo the projections...
You are evaluating the HomeNet project under the following
assumptions: new tax laws allow 100% bonus depreciation (all the
depreciation expense, $ 7.5 million, occurs when the asset is put
into use, in this case immediately). Research and development
expenditures total $ 15 million in year 0 and selling, general,
and administrative expenses are $ 2.8 million per year (assuming
there is no cannibalization). Also assume HomeNet will have no
incremental cash or inventory requirements (products will be
shipped directly...
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ALL OF YEAR 1 AND YEAR 2 NEED TO BE
ANSWERED
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Please calculated for year 2 as well.
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $5.8 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9.5 million this year and $7.5 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be...
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $5.1 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9.2 million this year and $7.2 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products....
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