In an effort to make children’s toys safer and more tamperproof,
toy packaging has become cumbersome for parents to remove in many
cases. Accordingly, the director of marketing at Toys4Tots, a large
toy manufacturer, wants to evaluate the effectiveness of a new
packaging design that engineers claim will reduce customer
complaints by more than 10 percentage points. Customer satisfaction
surveys were sent to 230 parents who registered toys packaged under
the old design and 230 parents who registered toys packaged under
the new design. Of these, 81 parents expressed dissatisfaction with
packaging of the old design, and 42 parents expressed
dissatisfaction with packaging of the new design.
Let p1 represent the population proportion of
parents that expressed dissatisfaction with the packaging of the
old design and p2represent the
population proportion of parents that expressed dissatisfaction
with the packaging of the new design.
1.What is the test statistic?
In an effort to make children’s toys safer and more tamperproof, toy packaging has become cumbers...
In an effort to make children's toys safer and more tamperproof, toy packaging has become cumbersome for parents to remove in many cases. Accordingly, the director of marketing at Toys4 Tots, a large toy manufacturer, wants to evaluate the effectiveness of a new packaging design that engineers claim will reduce customer complaints by more than 10 percentage points. Customer satisfaction vho registered toys packaged under the old design and 230 parents who registered toys packaged under the new design. Of...
In an effort to make children’s toys safer and more tamperproof, toy packaging has become cumbersome for parents to remove in many cases. Accordingly, the director of marketing at Toys4Tots, a large toy manufacturer, wants to evaluate the effectiveness of a new packaging design that engineers claim will reduce customer complaints by more than 10 percentage points. Customer satisfaction surveys were sent to 250 parents who registered toys packaged under the old design and 250 parents who registered toys packaged...
What should Ajanta do about its recent order from SF?
AJANTA PACKAGING: KEY ACCOUNT MANAGEMENT Sandeep Puri and Rakesh Singh wrote this case solely to provide material for class discussion. The authors do not intend to iustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the...
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