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Advertising You have decided to invest in some advertising in order to increase the number of sales. You have three methods t$2000 in money and 90 hours of your time. Using linear programming, find the proper mix of newspaper, radio and cablevision a

Advertising You have decided to invest in some advertising in order to increase the number of sales. You have three methods to advertise - newspaper, radio or local cablevision programming. Each has a different price and a different number of potential target buye will have to invest money and time for the success of the advertising campaign. You have budgeted rs. The objective i s to maximize the number reached. You
$2000 in money and 90 hours of your time. Using linear programming, find the proper mix of newspaper, radio and cablevision ads to run. Table 3: Advertising Budget and Activities Cost of Each Ad 160 Time Required /HrsNumber Reached Type 2000 3000 6000 Newspaper Radio Television (Local Cable) 200 400 15 20 What is the total expected audience that you will reach? How many of each ad should you run?
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