Question

Construct the competitive profile matrix (CPM) for Chicago State University using 2 other comparable/comparative universities.

Answer 1

CPM or Competitive Profile Matrix is a strategic analysis that allows us to compare 2 or more organization or institutes or competitors and reveals the strength and weaknesses of each one of them. CPM includes Critical Success Factors, Weight, Score and Weighted Score.

In our analysis, Critical Success factors are University Reputation, Location, Course Offered, Innovation, Management Competency and Price Competitiveness.

Each of the Critical Success factors have been assigned a weight from 0.1 to maximum of 1. The total of such weight should be 1.

After defining the Critical Success factors, scores are assigned to each factor for each competitor between 1 to 4.

4- Major strength

3- Minor Strength

2- Minor Weakness

1-Major Weakness

At the end, the total values of weighted score for each competitor will be final. For getting weighted score we need to multiply the weight and score for each competitor. The university with highest total score is the university that is strongest. In our analysis, Public University in Illinois has the highest score of 3.65 based on all the critical success factors. Hence, the Public University in Illinois is ahead in competition from its competitors.

Competetive Profile Matrix (CPM)
		Chicago State University		Public University in Illinois		American Art of Academy
Critical Success Factor	Weight	Score	Weighted Score	Score	Weighted Score	Score	Weighted Score
University Reputation	0.25	3	0.75	3	0.75	2	0.5
Location	0.25	3	0.75	4	1	3	0.75
Course Offered	0.25	3	0.75	4	1	3	0.75
Innovation	0.05	2	0.1	2	0.1	1	0.05
Management Compentency	0.1	3	0.3	4	0.4	2	0.2
Price Competitiveness	0.1	3	0.3	4	0.4	2	0.2
Total	1		2.95		3.65		2.45